Citizen-powered trust ratings
Know which companies deserve your money. Citizen-sourced ethics ratings for the biggest companies operating in Denmark.
🔍 Evidence-based · 👥 Citizen-powered · ⚖️ Independent · 🇩🇰 Built for Denmark
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How It Works
The Ethicate Star Scale
Category Weights
Select which categories count toward the overall score. Deselected categories are shown in grey and excluded from the rating calculation.
Company A
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Community Evidence
Every link submitted by the community as evidence for a company rating. Filter by company or category to find relevant sources.
Legal
Last updated: March 2026
Ethicate is an independent, citizen-powered platform that allows the public to rate and discuss the ethical conduct of Danish and international companies operating in Denmark. Ethicate is not affiliated with any of the companies listed on the platform.
For questions about this policy or your data, contact us at: [email protected]
When you create an account, we collect your name and email address. When you submit a rating, we store the company, category, star score, and optional source URL you provide. When you submit evidence flags, we store the flag type, source URL, and explanation you provide.
We do not collect payment information, location data, or any data beyond what is necessary to operate the platform.
Your email and name are used solely to create and manage your account, and to allow you to sign in. Your ratings and submissions are used to calculate and display company scores on the platform. We do not use your data for advertising, profiling, or sale to third parties.
We process your data on the basis of contract (to provide the service you signed up for) and legitimate interest (to maintain the integrity of the platform). We comply with the EU General Data Protection Regulation (GDPR) and Danish data protection law.
All data is stored on servers located in Frankfurt, Germany (EU), operated by Supabase. Data does not leave the European Economic Area. Supabase complies with GDPR and maintains appropriate technical and organisational security measures.
We retain your account data for as long as your account is active. If you delete your account, all personal data — including your profile, ratings, and submitted evidence — is permanently deleted within 24 hours. Aggregated, anonymised rating statistics may be retained to preserve platform continuity.
Under GDPR you have the right to access the data we hold about you, the right to correct inaccurate data, the right to delete your data (right to erasure), the right to restrict processing, and the right to lodge a complaint with Datatilsynet (the Danish Data Protection Authority) at datatilsynet.dk.
You can exercise your right to deletion directly from your account settings, or by contacting us at [email protected].
Ethicate uses a single session cookie to keep you signed in. This cookie is strictly necessary for the platform to function and does not track you across other websites. We do not use advertising cookies, analytics cookies, or any third-party tracking.
If we make material changes to this policy we will update the date at the top of this page. Continued use of Ethicate after changes are posted constitutes acceptance of the updated policy.
All ratings and submissions on Ethicate reflect the opinions and evidence provided by individual citizens. Ethicate does not verify or endorse individual submissions, and ratings are not statements of verified fact. Ethicate benefits from the hosting exemption under the Danish E-Commerce Act (e-handelsloven) and is not liable for user-generated content it did not create, provided it acts promptly upon notification of unlawful content.
If you represent a company listed on Ethicate and believe a specific submission is unlawful, inaccurate, or defamatory, you may request its review by contacting us. We do not yet have a dedicated legal contact but will respond to all requests sent to [email protected] as promptly as possible. Please include the company name, the specific submission in question, and the grounds for your request.
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Permanent Action
This will permanently delete your account, all your ratings, and all evidence you have submitted. This cannot be undone.
To confirm, type DELETE in the box below.
Do you agree or disagree with the current rating for this category? You can support it or challenge it — optionally with a source URL as evidence.
Source URL — optional but encouraged
Your submission will be shown publicly alongside the existing sources for this category. If you are challenging the current rating, your source will be flagged for admin review.
Your rating has been recorded. Every voice helps hold companies to a higher standard.
Submit evidence of a proven violation or outstanding industry leadership. Your submission will be reviewed before it affects the rating. Violations within the last 15 years are eligible.
Type of evidence
Source URL — required
Explanation — briefly describe what the source proves
Your submission will be reviewed by the Ethicate admin before it locks the rating. You will not be notified of the outcome, but approved evidence will appear publicly on the company page.
Your Rating
Source URL — optional
Your rating will be published as a citizen opinion. Adding a source makes it significantly more impactful.
You haven't added a source link. Ratings without a source carry less weight — are you sure you want to submit without one?
Ethicate
In today's world, it is becoming increasingly difficult to act and consume in alignment with your own values. Corporate conduct is complex, often opaque, and spread across hundreds of sources — most people simply don't have the time to investigate.
Ethicate exists to change that. We bring together citizen knowledge, public records, and verified evidence to create the most transparent picture of corporate conduct in Denmark — freely available to everyone.
Anyone can rate a company and submit evidence. Ratings are evidence-based, not opinion. Every source is public. Proven violations lock the rating. The result is a living record of corporate accountability — built by citizens, for citizens.
Ready to hold companies accountable?
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Your rating is saved and will publish automatically after sign-up.